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Asides

LA Agile Cafe: All Your Agile Questions Answered!

2011 Agile Cafe

Last week I attended a half-day Agile Cafe event sponsored by Shopzilla and Rally. Paul Wynia from Irdeto and Rony Sawdayi from Shopzilla both provided some insights to their Agile deployments. Paul, Rony and Mik Quinlan from Shopzilla then had an open panel discussion covering topics from the crowd. Finally, John Martin from Rally wrapped with a keynote presentation on Agile teams.

I’ve spent the past few years learning about, testing out, and running Agile in various aspects. One area that was always tough to get a handle on was how to actually get started and what things should be done to “be Agile.” The problem with asking that at any Agile gathering is that the usual answer is “let the teams self-organize” and “learn by doing.” That’s great and all, but if I toss a couple of developers, UI designers, QA testers and a PM into a room they’re more likely to follow some craptastic waterfall method than randomly luck into following an Agile process. So, I’ve always wanted to find some simple framework or documentation to give teams to start following and *then* let them self-organize and do what works best for them. So, my comments and thoughts that follow are fueled by my notes from this Agile Cafe as well as some experience from the past few years.

Why Implement Agile?
Some of the benefits that teams have seen after implementing Agile are continuous feedback, flexibility, improved morale, and transparency. The continuous feedback from business champion, product owner, testers and all others in the team help make sure that what’s being worked on is getting the focus of the entire team to make sure that what gets released is actually what’s needed. Given the nature of Agile and that you always make a release date, just sometimes with a smaller or different set of scope, helps to make sure that your team ca adjust up or down the level of scope based on the amount of work they can deliver. Someone gets sick? Drop a user story from the iteration. Someone can’t sleep at night and want’s to work on a nagging bug? Great, more items in the release. Did the Sales team rope in a new client who needs a new feature? Drop some user stories in priority and get those new ones added to the top of the release. It’s that flexibility to add and remove scope that eliminates those 18 hour days that cause stress for teams trying to make a release with a set-in-stone set of requirements. Of course, this takes flexibility on the business side but ideally they’re seeing benefits from being able to change their minds and quickly get results from the team anyway.

The ability for the team to self-select the items from the release priority list allows them to create some quick wins in delivering code that the business needs and thus helps boost morale that they’re not stuck working on a useless feature that no one needs. Stakeholders are as involved as they want to be and get full transparency into what’s being worked on, what will likely make the release, and what won’t likely make the release. The good & the bad of the transparency will hopefully overshadow the black box that usually goes with waterfall development. The best quote I’ve heard so far on this came from the Shopzilla team that with Agile “you go from a black box to a glass box.” Pretty illustrative of the significant differences that people see between waterfall and Agile methodologies.

How Best To Get Started With Agile?
The best way to get started with Agile and make sure a high probability of success is to start with Executive Sponsorship, an Agile Coach, a Pilot Team, and Offsite Training. The executive sponsorship helps make sure that you have the support to try Agile without any other competing goals or requirements. Ideally you’ll have a pilot team consisting of a couple of developers, designers, testers to go with a product owner and a business champion who are all co-located and even more ideally working in the same area or room together. The Agile coach will help make sure that as you get started that you’re following the proper aspects of Agile, will help answer questions along the way, and help make sure that after the first few months that the group doesn’t regress into a waterfall method or a Scrum-But process (“it’s Scrum, but we don’t do retrospectives”, etc.). The offsite training helps bring the pilot team together to understand how Agile works, to decide how they want to adopt and self-organize under Agile, and provides a comfortable and safe setting to start out with the Release & Iteration planning before heading back to the office to get started with daily standups.

As part of the offsite training, you’ll want to make sure that everyone agrees to their role and responsibilities on the team as well as the general processes to be followed on a daily/weekly/etc. basis (e.g., “I’m a developer and I’ll attend the daily standup at 9am every day and make sure my Rally tasks are updated at the end of every day.”). Some teams handle their standups by developer and others by user story; the obvious answer here is to let the team choose. If you can’t decide, I’d recommend the story-based approach as this generally keeps all team members focused throughout the standup instead of potentially drifting off when it’s not “their turn” to talk about “their stories.” This also ensures that what’s covered in the standup are the most important stories (assuming you start at the top of the priority list). Also, standups don’t have to be at 9am; sometimes folks don’t operate conversationally that well early in the day, so let the team decide what time works for them. The standup isn’t a status report either, it’s a conversation within the team and the best and easiest way to get help with issues team members are facing.

You’ll find that instead of pushing work to developers that you let the team pull work from the prioritized release backlog allows for a feeling of ownership in the release. Developers can pull their work on a daily basis based on their progress instead of sweating it out at the end of a release to get everything done that was committed by someone other than them self.

Another important, and often overlooked, aspect of “going Agile” is the retrospectives at the end of a release cycle. You need to remember to demo what was completed, go over what went well, what could be done better (and fix these issues), and then celebrate the release (margarita Fridays!). Some teams have found that combining the demo, retrospective and release planning into one meeting on a Friday helps kill several birds with one stone.

Change isn’t usually something that people seek out. So, to get your organization to change from waterfall to Agile you’ll generally need to prove that Agile works with a pilot team and show that you’re able to provide business value. As you get a pilot team started on Agile, you’ll want to make sure you’re measuring the success of the implementation to help evangelize Agile later on and prove its usefulness in your organization and (ideally) expand the implementation to other teams. Before Agile were you missing release dates and are now having on-time, consistent releases? Have you gone from constantly fighting fires due to several bugs appearing in releases to a dwindling list of defects? Are your team members happier now that their days & weeks are more predictable and are able to maintain a better work/life balance since they’re signing up for user stories instead of having work pushed to them? Did you have confusion in your team on competing priorities before and now that everything is prioritized by the product owner & business champion in Rally your team actually knows what to work on?

If you decide to have an Agile coach for just the first iteration or release, then make sure you at least bring them back a few months later to help analyze your progress in the Agile implementation and help you make any process tweaks to make sure the long-term viability of your deployment.

Some people see Agile as a way to avoid the documentation that goes along with waterfall, but you’ll still want to document the code as you go along and certainly the same with creating artifacts based on features and bug fixes in releases. With that in mind, you may want to keep a wiki that tracks this information as this is a good way to make sure you can easily knowledge transition as your team naturally changes or others approach with product questions.

How Best To Get Started With Rally?
Besides the obvious answer of working with your Agile coach, you’ll want to have Rally come onsite and help set up your instance of Rally based on how your team has chosen to self-organize and operate Agile. You’ll likely want to set up some of the customizable dashboards for the various types of people in your pilot team and others tracking your team (e.g., VP, PM, Developer, Tester).

You’ll want to work with your Agile and Rally coaches to decide how you handle maintenance/support of your product as well as how you best go about keeping Rally updated. Some organizations may decide to have engineers start in their Maintenance/Support organizations before moving onto the Product team as a way to learn the product. Ideally the Maintenance/Support team can get the details they need from your product wiki and anything missing should be detailed back into the wiki once issues are resolved. As mentioned before, ensuring that team members make a daily effort to update their Rally tasks will go a long way in keeping your Agile implementation healthy.

How Can You Expand Your Agile Implementation?
Some of the best ways to increase your team’s productivity and increase your organizations Agile adoption are test automation and continuous integration practices. Test automation will help make sure that your testers aren’t spending time on regression testing and instead are focused on scripting tests for the new stories or defects. Then these tests become part of the test automation that helps regression test. Companies like Electric Cloud offer solutions to help in the continuous integration space (e.g., Electric Commander). This allows developers to quickly test their changes and only create builds with workable code and eventually deploy based on clean builds from all developers. You’ll need a fairly advanced operation to get to this point, but if your organization or product are large enough then test automation and continuous integration and absolutes necessities to “get to the next level.” Assuming that you run UI tests nightly, you’ll want to make sure that any issues found get addressed immediately the next day or, at worst, get added to the top of your defect priority list; you don’t want to be adding technical debt in releases.

Other areas to expand your Agile implementation are when you have multiple Agile teams, you may want to have a top leads review / a meta scrum / a scrum of scrums that is essentially a meeting outside of the Agile team that allows for a daily review of issues across the organization. This would typically be attended by the various product owners and those in management interested in issues and/or capable of helping resolve any blocks that are keeping the teams from proceeding. This can also serve as a good view into the status across the organization, but should be limited from including those actively working on a team so they can instead focus on their user story development and defect resolution.

Once you start expanding from a co-located pilot team you’ll almost always find yourself running into an issue where your team is located across various time zones. While this is certainly not ideal, Agile organizations have made this work. You’ll want to have local Agile coaches and local managers helping the teams stay in contact. You generally won’t want different locations working on the same user story or defect as you lose too much of the day in time zone changes; thus it’s better to have collaboration on user stories and defects done at a local level. With that in mind, you’ll also want to have estimation done at a local level as different teams will likely operate at a different velocity and thus need different levels of estimation. If at all possible you’ll want to have autonomous teams by location meaning each location will have its set of developers, designers and testers instead of having developers in one location, designers in another and testers in yet another location. This helps make sure that daily interaction within the team on the shared user stories & defects. Web cams and video conferencing technology can also help aid in teamwork and reduce the friction caused by geo-location issues within teams.

Finally, the easiest way to notice that you’ve made progress in your Agile adoption is hearing “we” instead of “I” on your team.

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Gallery

Google Chrome Cr-48 Notebook Unboxing

The following are my first impressions and a short gallery showing the Chrome Cr-48 notebook being unboxed after receiving it earlier this year as an early birthday gift from Google. Honestly, it arrived the week before my birthday. However, I doubt Google understood the significance when sending me the pilot notebook to test out and give consumer feedback.

Chrome OS
Overall the OS is pretty barebones as it’s essentially a browser to connect to the web and not much else. The notebook boots quickly (~10 seconds on average) and wakes up almost instantaneously from sleep. I found myself early on looking to minimize the browser to get access to the desktop and other apps only to realize you cannot do that; it’s a browser, no more no less. There is a decent selection of apps in the Chrome Web Store, but until there are better high-quality apps “in the cloud” the power of the Chrome OS won’t be realized.

Cr-48 Hardware
I’ve learned the multi-finger touchpad for the various gestures, but would benefit from dedicated left & right-click mouse buttons; especially the right-click button as the double finger press oftentimes doesn’t work well for my fat fingers. The finish of the hardware is rather sleek for a beta/pilot product, but does end up being a bit heavier that I would have expected. Given that there’s no hard drive or optical drive, I was expected it to be around (or under) two pounds, but it clocks in just under 4 pounds. There does seem to be an SD card slot, but I haven’t been able to get access to the test card I put in. While testing the hardware I decided to test the ability to display the screen via an attached projector. I found there was no setting to display on both the monitor and the projector which makes presentations difficult if you can’t see the projected image clearly. Also, when I detached the projector I found that I was unable to get the display to reappear on the monitor; I only succeeded when I took out the battery and replaced it — certainly not something a “normal” user might be able to figure out.

Chrome OS vs. Android OS
I also wonder how Chrome OS will do compared to the Android mobile OS. The Android 3.0 release (aka Honeycomb) that’s built for tablets appears to be rather light-weight and benefits from the Android app marketplace. Wouldn’t a consumer rather have the fuller OS features of Android than Chrome? Why not focus more on the Android OS as a mobile phone, tablet & notebook option for hardware makers?

I’ll continue to test the Cr-48 (it is my main machine these days) and will post more updates as my experience continues. Now, on to the unboxing photos…

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Asides

Happy Birthday to Me, Episode 32

Present for me, Present for Crystal.
Present for me, Present for Crystal

So, this time last year I set a couple goals for myself for the year and now its time to go back and see how I did as well as set some more goals for this coming year.

1) Be the best father, husband & friend I can be.
Well, I have to say that while fatherhood is certainly a job, it’s one that I wouldn’t trade away and every day with Finley brings such joy to me. I’d like to think that I scored pretty well on the best father and husband bit, but I probably could have done a better job keeping in touch with friends (and family) who aren’t out here in LA. I’ll give myself a B on this one due to the somewhat lack in keeping in touch with friends. So, I think I’ve got an idea on goal #1 for 2011-2012.

2) Blog regularly.
By a rough count, I got twenty-five or so posts up in the last year. That’s bearly two per month and they tend to be grouped in bunches. I’ve got a stash of notes for posts I want to put up, so I may need to be more aggressive on this goal in the coming year. Again, this sounds like a B level effort.

3) Read 6 books.
Well, I certainly crapped out on this one. I read my fair share of the magazines I subscribe to, but books? Nope, didn’t really get near reading six. D effort, way to go.

4) Make something.
Yeah, hmmm, I think I struck out on this one too. E effort? Damn, this whole “grading my goals” isn’t looking so good right now.

5) Get my fighting weight to under 200lbs.
Well, I did manage to buy a scale at some point last year so I know how my weight has trended. Unfortunately it hasn’t managed to get under (or frankly, near) 200lbs. Looks like another E. We joined the YMCA at some point last year, so I may need to reconsider the amount of time I’m spending there.

6) Participate in 6 races.
Bah, this isn’t looking good at all. And no, I’m not going to settle for “well, I just had a kid so give me a break”. E effort. *sigh*

7) Homebrew.
Well for Pete’s sake, I definitely bit off more than I could chew. I kept looking at the Mr. Beer kit, but never did anything with it. We definitely juiced some fruit & veggies a couple of times and bottled them for the weeks following, but nothing close to home brewing. E.

8) Go to church.
Ok, this one I know I’ve done extremely well at. We’re now regular members at Visitation Catholic Church and even when we’re away we manage to catch a service somewhere. On top of that, I’ve started going through the RCIA process at Visitation with the goal of becoming a become full members of the Roman Catholic Church. That way we can go to church and receive communion as a family. This one definitely comes in at an A+.

9) Vegas.
Ok, I made it to Vegas, but only as part of a work trip to CES. I went out and gambled a bit, but didn’t really have what I’d call a “Vegas experience”. So, I’ll put this one down as a B- and will have to see about getting back for a personal trip later this year maybe.

10) Enjoy SoCal, enjoy life.
Ok, I definitely take advantage of living out here. Bonfires at night, beach on the weekend, enjoying being outside with Finley at night in the “winter”. I could probably spend a bit more time outdoors, but we’re certainly taking advantage of our options. I’ll mark this one as a B- as there’s certainly some more we could be doing outside in SoCal.

Ok, so what does that leave me at? B, B, D, E, E, E, E, A+, B-, B-. Doing some rough, middle school, math gives me an overall grade around C-, ouch. Sounds like I either need to tone down the goals a bit or do a better job of keeping them in mind and working to attain them. Let’s not go easy on me, I’m going to aim for the latter.

So, goals for the coming year?
1) Be the best father, husband, brother/son/etc. & friend I can be.
2) Update website regularly via blog posts, picture galleries & videos.
3) Reduce back catalog of unread magazines to under 5.
4) Make something.
5) Get my fighting weight to under 200lbs.
6) Participate in 6 races.
7) Homebrew.
8) Continue going to church & RCIA.
9) Travel more (locally: CA coast, Vegas; afar: Hawaii, London).
10) Enjoy SoCal, enjoy life.

There you have it, my 2011-2012 goals. I’m hoping those of you out there reading this blog will help hold me accountable for them and smack me when I’m not doing a good job on them.

I’ve setup a Birthday Giving page on DonorsChoose.org, won’t you consider making a tax-deductible donation to some worthy causes I’ve picked out? And if you don’t find anything interesting in my list, please search the site and find something that does interest you. Consider that a birthday gift to me, thanks!

Ok, so now on to the birthday weekend. It’s a bit raining in the forecast, but I’m hoping to get in some triathlon practice for a race next weekend at UCLA and get Finley to a park to go for her first ride on a swing set. Maybe even start some homebrew and enjoy a bonfire?!?!

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Asides

Reblog – Highlights of CES 2011

I’m reblogging my post from an internal NBCU site here on our website for posterity sake.

Syfy at CES 2011
Syfy at CES 2011

The 2011 International Consumer Electronics Show (CES) just wrapped in chilly Las Vegas and two topics are worth noting: 3D & tablets. On top of those two major highlights you’ll see different form factors, different operating systems, different user interfaces and different application marketplaces which equates to a myriad of options for consumers and a headache for content creators.

3D TV
TV manufacturers are making heavy investments in 3D across several areas: displays, Blu-ray players, & cameras. The conversation between Active & Passive 3D heated up even further with TV manufactures staking their preference on each side of the fence with LG & VIZIO on the Passive side and Panasonic, Samsung, Sony, and Sharp on the Active side. The issues with viewing angles, refresh rates & flicker seen in the 3D TVs in 2010 have improved and the resulting 2D quality is astounding. While the various TV application marketplaces used different standards, there were some similar apps across the ecosystems: Facebook, Twitter, Netflix, YouTube, Pandora. Sony demoed their consumer-grade 3D camera (3D Bloggie HD) that allows consumers to shoot their own 3D footage that can then be watched; it should be noted that the quality is very much entry-level and nowhere near the quality that broadcast networks or film studios are capable of with their 3D cameras, but an interesting option for taping your child’s upcoming birthday party.

Bravo at CES 2011
Bravo at CES 2011

Tablets
In 2010, netbooks were all the rage; in 2011, you couldn’t avoid the proliferation of tablets and their corresponding peripheral devices. The main positioning that tablet manufacturers are using to market their devices are that they’ll be used in conjunction with watching TV. Some, like the Panasonic VIERA tablet only have a function when viewing TV (and in that case, only with a VIERA Connect-compatible TV). The crowd favorite seems to be a toss-up between the Motorola Xoom and the Blackberry Playbook with a slight edge to the Xoom for being a more open ecosystem. The Xoom features Android version 3.0 (aka Honeycomb) that was specifically designed for tablets, has a well-integrated experience, and appears ready to take advantage of Motorola’s Media To Go home broadcasting feature to display content from your DVR or live TV on the Xoom tablet. The Playbook, built on Blackberry’s own OS, has the ability to authenticate with a Blackberry device that’s in-range and display email & other data related to the synced users account; otherwise it has all the same functionalities as the Xoom minus the home broadcasting options. None of the tablets on display are expected to upstage the iPad, but there will be some competition as the fight to be #2 begins.

Comcast-Samsung Partnership
Brian Roberts showed up at the Samsung keynote to show that Comcast will be partnering with them on the video portion of Samsung’s cloud-based platform to store, share & play content. Brian also displayed the Xfinity TV app for the Galaxy Tab, how it turns the tablet into a guide, video player, and remote, & noted that they’ll be adding the feature to watch live TV on the tablet and social media features soon. Samsung Smart TVs will have access to Comcast’s VOD library and you can switch between the tablet & TV and it’ll pick up where you left off. Samsung’s TVs will support Flash and Adobe AIR will be the technology behind the cross-platform, multiscreen applications

Oxygen at CES 2011
Oxygen at CES 2011

The NBCU Booth
The NBCU booth focused on Syfy, Bravo & Oxygen on successive days as well as hosting a five-seat hub for bloggers, a live set for CNBC & MSNBC, a staged control room for consumers to see “how the sausage is made”, a group of six hanging wicker chairs with iPad’s displaying many NBCU apps, and a simple information booth. Oh, and a giant sphere who’s various panels could move independently to open & close to display the various networks showcase concept of the day. Thursday was Syfy’s day to shine and they used the space to display the first playable demo of the RIFT game. The makers of RIFT gave a short talk on the gameplay in the center of the Syfy sphere, were accompanied by an appropriately dressed Asha from the Telara saga, and consumers could sample the gameplay on the kiosks circling the sphere. Friday was Bravo’s day to take control and Top Chef’s Richard Blais turned popcorn, liquid nitrogen, and a blowtorch into a tasty spherical treat. They also had some of their famous Housewives on-hand for interviews and photo ops. The weekend saw Oxygen putting their Live Out Loud label on the line with video-taped karaoke that consumers could later download from the Oxygen website as well as a live interview with the host of The Aubrey O’Day Project. More from the NBCU booth can be found on the NBCU at CES website.

Other Highlights
Some other highlights include autostereo (glasses-free) 3D technology from several manufacturers, a convertible laptop-tablet from Samsung featuring Windows 7, a dual touchscreen laptop from Acer featuring Windows 7, Avatar Kinect from Microsoft that allows for chatting via Kinect online personas, as well as Microsoft and several partners displaying functioning System on a Chip (SoC) hardware designs.

Many thanks to NBCU for the opportunity to be here in Vegas as I’ve enjoyed my entire CES experience. I hope to come back next year and provide updates to my blog readers as well as co-workers at NBCU!

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Asides

Reblog – Microsoft Keynote: Quick Impressions

Microsoft Pre-CES Keynote
Microsoft Pre-CES Keynote

I’m reblogging my post over on the NBCU at CES site here on our website for posterity sake.

After sitting through the Microsoft keynote, I can say for certain that they have some great things ahead in 2011 including a tablet & laptop device that I might mediately order tonight.

Steve Ballmer focused the crowd on their coverage of TVs (via the Xbox), phones, and PCs. 2010 saw a lot of progress with the Xbox 360, Xbox Live and Kinect. With the addition of the Zune marketplace and Kinect you now have hand and voice controls of music and movies to go along with the obvious Xbox gaming platform.

With the addition of Netflix, Hulu Plus and ESPN3.com you now have access to movies, TV shows and sports all through the Xbox. One thing not mentioned was that each of those services require paid subscriptions, so buyer beware.

The Windows 7 phone has been launched with 9 different phones, by 60 mobile operators, in 30 countries. They demoed some cut scenes from Xbox Live games on the phone, all of which looked fun but several appear to be “me too” apps compared to Apple’s app store options. Competition in the mobile marketplace is a good thing and proof of that comes in some things not seen on an iPhone. Live tiles on the lock and home screens give you quick access to the most important info (# of emails, texts, voicemails, etc) so you van glance and go. A physical camera button that works even when the phone is locked allows you to go from pocket to picture to post in seconds.

Their last segment on PCs showed some hot gadetry in the form of an Asus dual touchscreen laptop and a Samsung Sliding 7 Series PC that is a laptop the converts into a tablet. So, if you want to get some large format Nintendo DS action, the Asus machine is for you. If you’re like me then the Samsung device will let you have the office power of a laptop plus the kick-up-your-heels comfort of a tablet. I’ll be getting my hands on that later today and possibly putting through an order on Amazon.com!

Now I’m off to the rest of CES, but stay tuned to the NBCU coverage via Twitter (@NBCUCES), Facebook (NBCUCES), and here at http://NBCUatCES.com.

(Blogged from my iPhone.)

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Asides

CES 2011: Tablets, A New Era of Mobile Computing

"iPad's" by Ultmost
“iPad’s” by Ultmost

My last session of the weekend was the “Tables: A New Era of Mobile Computing” from Ben Bajarin (Director Consumer Technology, Creative Strategies). Ben had done some research and was essentially reporting his market view of tablets and things to focus on to be successful.

Ben is estimating 46-48 million tablet sales in 2011 and falling into the Lean Backward category (tablets used to consumer media & browse the internet) compared to the Lean Forward category (PCs used to producer content & perform work). When developing a tablet manufacturers must take into account shared and personal experiences; multi-user abilities to login and have secure access as well as personal access to your own apps, content and media. A good example of a multi-purpose device are Apple’s iPad, Motorola’s Xoom and RIM’s Playbook. An example of a use-case specific tablet are the Nook Color and Galaxy Tab.>

The “Apple model” is used by Apple, RIM and Palm and is part of a proprietary ecosystem. Content is a sunk cost, services drive loyalty, and all devices in the ecosystem work together as well as separately.

The “Android model” is open, customizable, and using the Android ecosystem. There are less hardware-loyal consumers, but they use Google services. Manufacturers need to figure out how to add value on top of Google/Android. The Motorola Atrix is a good example of added value and differentiation and the HTC Sense UI is another good differentiation to the Android ecosystem.

Success in the tablet market depends on hardware innovation, differentiation, software ecosystem & developers, services, personal cloud among other aspects. You need to know your consumer, integrate value added experiences, invest in differentiation, and integrate & develop services. Tablet vendors want to get back to owning the consumer instead of the mobile operator (e.g., “pay as you go” model).

Microsoft is desperate to get across this ecosystem. They need to find holes in Android and exploit there. It sounds like Windows 8 will be fully integrated across all devices (PC, phone, tablet) which begs the question, is Windows 7 considered Windows Me part 2?

Ethnographic research started with Age groups, but moved to Use Cases (Navigation, Media, etc.). Prices will follow netbook pricing, $199 price point will do very well, but prices will come down. The bulk of sales will be in the US, then UK with some in Korea & China (aka, developed markets). Early evidence shows consumer demand for magazine experiences, but consumer and business (including education) should be viewed as two niches of users.

Many thanks to NBCU for the opportunity to be here in Vegas, I hope to post again this weekend with some additional company & product reviews.

Categories
Asides

CES 2011: Gadgets Everywhere and the Role of Wireless

Gadgets Everywhere SuperSession
Gadgets Everywhere SuperSession

The last panel session that I sat through on Friday (my brain sponge was absorbent, but damn today was a lot) was one titled “Consumer 360 – Gadgets Everywhere and the Role of Wireless” and moderated by Rajeev Chand (Managing Director and Senior Equity Research Analyst, Wireless, Rutberg & Company). The panelists included Anand Chandrasekher (SVP Intel, GM Ultra Mobility Group, Intel), John Donovan (Chief Technology Officer, AT&T), Bill Ogle (Chief Marketing Officer, Motorola Mobility), and the sparkplug of the group Robert Stephens (CTO, Best Buy).

The panelists that 2011 will go down as the year of tablets with the main question being what is the N number of devices that the populace will support; sounds like it will be 3-4 and eventually whittle down to 1-2. From a cell carrier perspective we’re no longer an enterprise Blackberry voice & data users, but now you can pick up a tablet at a friends house, authenticate and get billed for it on your bill. Users appear to be willing to give up some data & privacy to access services that benefit or help them. Netflix and the Kindle are good examples of seamless experiences. Devices will adapt because of apps, but not likely because of the app being the main use.

As a side note, a great comment was let loose: “A user manual is a list of design failures”. I just LOVE that, it’ll certainly make its way into my cliches at work!

Since I was so engrossed in the panel discussion and didn’t take great notes, I recommend you check out the video from the session and enjoy it yourself:

http://player.stickam.com/stickamPlayer/mp/190631502

Many thanks to NBCU for the opportunity to be here in Vegas, I hope to post again this weekend with some additional company & product reviews.

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Asides

CES 2011: NBC Digital Model

NBC circa 1956
NBC circa 1956

As part of the Media Money Makers program track, I sat in on a quick presentation from some familiar faces: the NBC.com executive team. The “From Broadband to Big Time: The NBC Digital Model” presentation from Vivi Zigler (President, NBCU Digital Entertainment), Steve Andrade (GM and SVP, Digital Development, NBC.com), and Nick Johnson (VP, Digital Media Sales, NBCU) touched on several popular campaigns with shows & sponsors in 2010.

The Microsoft sponsorship of the School Pride webisodes let people nominate local schools to win a computer lab makeover with Windows 7. The HP sponsorship of The Office social challenge had fans display a show-themed posted in their office to earn Fan It points (which can then be redeemed for physical & virtual goods). The Bud Light sponsorship of Late Night With Jimmy Fallon centered on the world premiere telecast of “Stones in Exile” documentary and exclusive Rolling Stones content on the Fallon website. The Turbo Tax sponsorship was a cross-platform social media play that has occurred for three straight years and included on-air vignettes, custom expert guides, sweepstakes and a live treasure hunt. The Dove sponsorship of the Good2Go mobile campaign reached across several NBCUniversal sites, generates awareness of the Dove “go fresh” brand message and creates engagement with busy moms on the go with continually updated content.

They keep content and sponsorships relevant and meaningful to their users by reading show scripts in advance to identify potential integrations, they work with digital agencies outside of the Upfront to see what they’d like to see included. NBC.com owns the content created for advertisers (eg. webisodes), all NBCU brands have significant digital teams, and some brands come to them while others they search out highlighting the solutions NBC.com offers. All in all, a quick and interesting insight into how they interact with major advertisers and how that affects their planning and strategies for their year. Let’s see what they come back with at CES 2012 in terms of success in 2011!

Many thanks to NBCU for the opportunity to be here in Vegas, I hope to post again this weekend with some additional company & product reviews.

Categories
Asides

CES 2011: Innovation Power Panel

CES Innovation Power Panel
CES Innovation Power Panel

Day two started by stumbling into the press line for the Innovation Power Panel when all I was really looking for was the breakfast buffet line (how’s that for luck?). The panel was moderated by CEA President & CEO Gary Shapiro and included the following blue chip heavyweights as panelists: Ursula Burns (chairman & CEO of Xerox Corporation), John Chambers (chairman & CEO of Cisco), and Jeffrey Immelt (chairman & CEO of GE). While I’ve seen Jeff in person a couple of times and online and via webcasts many times doing GE/NBCU town halls, this was a much different perspective. It wasn’t Jeff as troop leader, it was Jeff as business luminary dispensing with a wealth of knowledge on the business landscape domestically and internationally.

The main topic was that the economy was down, Washington DC is a mess, and that innovators and entrepreneurs need to lead the charge back. Gary asked each panelist to quickly summarize how they felt; Ursula went with optimistic & nervous, John noted that we’re at an inflection point in regard to education & infrastructure, and Jeff talked about how the rest of the world was moving faster than the US. Jeff continued noting that China isn’t standing still, Germany came out of the recession stronger by focusing on exports “morning to night” as well as a R&D and job creation. He feels that the US needs to focus on technology & innovation in education.

Ursula graded our K-12 school system at D-, but the university level received an A- and as “probably the best in the world”. K-12 isn’t in the top 20, meanwhile India & China are improving by leaps and bounds. John added his concern that some state institutions might lose their edge because of state funding issues. Jeff continued that we need to set ambitious goals and got wonky with Six Sigma and mentioning the need to pick five X’s to move the Y. There are 1.5 million graduates in China a year while the US graduates more sports therapists then engineers (with a quip that there’s nothing wrong with a good sports massage).

Ursula mentioned that its not a fight with China, India, & Germany, but a focus on improving the US. The economic downturn made it easier to demonize non-US entities (especially on top of 9/11) but we need to do a better job coordinating between the business & government communities. Immigration use to encourage people to come and start companies in the US, but that’s no longer the case and that needs to change. Government policies discourage hiring Americans, but there’s progress and its moving towards encouragement. The main concerns focused on the US tax, immigration, & export policies.

The US is only one out of five countries (with the other four being small countries) double tax via overseas & local taxes. The unfortunate reality is that jobs go where the markets are and based on the US policies its not wise to hire heavily in the US. Jeff noted, however, that the days of labor arbitrage are over; it takes two hours to make a fridge, so he’ll do it in the US instead of Mexico; there’s only a 10% increase for US-based call centers so we’ll do that in the future now. John finished with admitting the government has a complex equation with about six variables, but if we address each variable logically then we’ll make a drastic improvement across the board.

As a summary, they stated that we used to have around eighteen of the top twenty companies in the US, but that we’re now at five and going to zero. In order to truly create wealth again in the US, we need to focus on technology & innovation.

The full video of the panel is available here.

As a side note, just about every (no, scratch that, EVERY) panel discussion or keynote used Taio Cruz’s Dynamite as an intro. And while it’s a great song, it gets old pretty quick when you see it mashed up against CEA graphics multiple times a day. Here’s hoping next year shows CEA branching out into multiple artists or at least multiple songs from one artist. Spread the royalty love guys!

Many thanks to NBCU for the opportunity to be here in Vegas, I hope to post again this weekend with some additional company & product reviews.

UPDATE: Interestingly enough, thirteen days later President Obama named Jeff Immelt to chair his new President’s Council on Jobs and Competitiveness.

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Asides

CES 2011: Social TV

CES 2011
CES 2011

Friday’s day-long panel discussion track continued with the Social Television – The Merger of Content, Social Interaction and the Video Platforms panel. The panel was moderated by Richard Sussman (VP of Digital Entertainment, The Nielsen Company) and included
Michael Kernan (Chief Executive Officer, NuMedia Studios), Greg March (Director of Digital Media, Weiden + Kennedy), Raviv Moore (VP Business Development, Eyecon Technologies), Marty Roberts (Vice President of Sales and Marketing, ThePlatform), Christy Tanner (General Manager, TVGuide.com), Matt Wasserlauf (CEO, BBE), and Gayle Weiswasser (VP, Social Media Communications, Discovery Communications) as panelists.

We’re seeing the formation of telecommunities with viewers chatting while watching and even seeing some networks work it into their broadcast with Fox’s Fringe as a prime example. One in ten watched the 2010 Oscars while on the internet, but there are issues if you have to pause to take care of the kids and then jump to live to get caught up with the group instead of watching linearly.

Discovery saw 14,000 users for a live chat during an east coast airing and 5,000 during a west coast airing of Captain Phil’s farewell from Deadliest Catch. Along with the viewer participation, they saw 135,000 page views and 15,000 comments during the live chats while the live broadcast of the episode on July 13th, 2010 garnered 8.5 million viewers and was the #1 show on cable that night for men & women aged 25-54. In terms of the differential between east & west Coast, they felt that many west coasters tuned in to the east coast broadcast.

In October 2010 Discovery added GetGlue stickers and saw 1,400 get the MythBusters premiere sticker with a potential social media reach of 1 million users. If viewers continued to view the live episodes on Wednesday, they were able to unlock additional stickers. In under three months of check-ins, there were 38,000 for MythBusters 12,000 for Sarah Palin and 10,000 for Storm Chasers. Discovery Super Fans get a discount code to use at the Discovery Store online by checking into a show five or more times. They’ve also added the check-in widget to select fan sites to help spread the word about the program.

Eyecon provides software to allow consumers to discover media more efficiently. thePlatform is a video management system that allows publishers to take their content to different destinations. They can work with content providers and video sites to build in ads to roll on embeded clips as well as ensure specific hashtags appear when something is retweeted.

NuMedia Studios partners with advertisers and talent to create content for web and TV. Recently they launched AssCastles.com with FunnyOrDie.com and sold the show to VH1 as a smart comedy tv show. It had 57,000 views and 2,000 comments in four days after launch.

Specific Media acquired BBE to bring together display and video. Their video is targetable and more than 10 billion US impressions and 1.9 billion video streams monthly. Mom Life was a 2010 Webby winner with 52 million unique users for season one & two, 100 million web streams with the twenty five episodes integrating 40+ brands.

TV Guide focuses on original content, linear TV listings grid, and full episodes from networks, cablers and web outfits. They have 23 million unique users, iPad/iPhone/Android apps, 300,000 fans of their pages (tv shows, movies, celebs), syndicate to mobile/YahooTV/OMG, and launched check-ins for tv shows on their site in October under the moniker of “I’ll Watch”. They’ve noticed that their top twenty checkin shows don’t match the top shows according to Nielsen or fan page counts. The Glee Christmas episode was #1, but #7 was It’s A Wonderful Life and Sons of Anarchy was in the top twenty.

In general in social TV and online video the advertisers set the KPIs while on TV its GRP. Any way to record fans is beneficial (eg., unlocking special content). Vindico provides an ad serving system that can help with this. Measurement online as a whole is a disaster, meanwhile TV has a digestible metric in GRP. Online doesn’t have a common vocabulary for metrics. Across both platforms (TV & online) we need to measure live, DVR, on demand & online to get a true idea of ratings. Comcast wants to allow subscribers to watch their on demand library online and then take the ability to watch to mobile devices as well.

Many thanks to NBCU for the opportunity to be here in Vegas, I hope to keep posting this weekend with additional company & product reviews as well as panel session updates.