You know how every-so-often you’ll be at a bar and there will be waitresses waltzing around with samples of some new-age drink? Well, last night I was out with a few friends at the Thirsty Turtle in Stamford and we were approached by your atypical aforementioned waitresses. They were handing out free samples of Anheuser-Buschs’ new drink; we felt bad for the waitresses and decided to help them deplete their stock.
Now, if you can imagine what a Budweiser mixed with a Red Bull would taste like, then you’ve got their new drink called B-to-the-E (the “B” standing for beer, the “E” for something “extra” and shown as an exponent of B). The 10 oz. can of 4.5% alcohol by volume infuses beer with caffeine, ginseng and guarana. I must admit that I’m surprised it took so long for a beer-energy drink to hit the “malternatives” drink section and I definitely expect a Super Bowl commercial for this bad-boy. So a congrats to Bud for making the first entry, but whichever Marketing person coined the name needs to be fired immediately. Immediately.
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